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Great experimenters measure their results. They probe. They fail on purpose. And when they find something that works, they hand the knowledge over to operators and executors who can scale their work.

You don’t get to call it an experiment after it fails.

Seth’s Blog: Getting serious about experimentation

Source: sethgodin.typepad.com

  • 11 months ago
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Thoughts on entrepreneurship, globalization and the interaction of culture and corporations. Why the name

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